Campaigns & channels
Where your patients come from, and what they cost.
1 page(s) need consent text
Channel performance
| Channel | Leads | Consults | Conv. | Value | Cost | Status |
|---|---|---|---|---|---|---|
| Website | 150 | 41 | 27.3% | £86k | £2k | Action |
| Google Ads | 124 | 29 | 23.4% | £764k | £5k | Compliant |
| My Smile - Invisalign | 121 | 39 | 32.2% | £427k | £2k | Compliant |
| My Smile - Implants | 79 | 25 | 31.6% | £497k | £829 | Compliant |
| Referral | 77 | 22 | 28.6% | £43k | £0 | Compliant |
| Walk-in | 51 | 15 | 29.4% | £24k | £0 | Compliant |
| My Smile - Whitening | 38 | 13 | 34.2% | £18k | £1k | Compliant |
| Total | 640 | 184 | 29% | £1.86m | £11k |
Leads by channel
Pipeline value by channel
Cost per lead by channel
Landing-page consent compliance (PECR / GDPR)
WebsiteConsent text needs updating. New leads cannot be called by AI Reception.
My Smile - InvisalignConsent wording present. New leads are opt-in eligible from the cutoff.
My Smile - ImplantsConsent wording present. New leads are opt-in eligible from the cutoff.
My Smile - WhiteningConsent wording present. New leads are opt-in eligible from the cutoff.
Google AdsConsent wording present. New leads are opt-in eligible from the cutoff.
ReferralConsent wording present. New leads are opt-in eligible from the cutoff.
Walk-inConsent wording present. New leads are opt-in eligible from the cutoff.
Required consent wording
I consent to DentTrack Clinical AI and Meridian Dental Group contacting me by automated telephone call, SMS and email about my enquiry and relevant dental treatments. I can withdraw consent at any time.
Channel mix at a glance
Channels live
7
Compliant
6/7
Best converter
My
Blended ROI
171.8x
My Smile landing pages drive the highest-value implant and Invisalign enquiries. Website remains the volume channel but its legacy form lacks PECR consent text.